Tag Archives: environmental psychology

Biophilic & Biomorphic Design: Reconnecting People to Nature through Built Environments

In today’s fast-paced, digitally saturated world, designers are increasingly turning to biophilic and biomorphic design principles to reconnect people with the natural world. While biophilic design emphasizes incorporating elements of nature into the built environment—like natural light, water, and plant life—biomorphic design focuses on shapes and forms that mimic natural patterns, such as fractals, spirals, or cellular structures. Together, they create spaces that are not only beautiful but also support mental wellness, productivity, and human comfort.

Architectural examples of these approaches are emerging in innovative ways. The Eden Project in the UK, for example, features massive geodesic biodomes shaped like honeycomb cells that reflect biomorphic forms while housing rich biophilic content—lush vegetation and diverse ecosystems. Likewise, Singapore’s Changi Jewel Airport is a biophilic marvel, where the world’s tallest indoor waterfall flows beneath a canopy of glass and steel, creating a sensory experience that’s deeply calming and energizing. These spaces prove that buildings can do more than function—they can soothe, heal, and inspire.

In interior design, biophilic concepts are evident in projects like Amazon’s Spheres in Seattle, where employees work amidst 40,000 plants in domed glass structures. Natural materials like wood, stone, and living walls dominate the space, while biomorphic furnishings with curving, organic forms soften the workplace experience. Residential designers also use patterns found in nature—think leaf-shaped light fixtures or wave-like room dividers—to mirror the serenity of the outdoors, even in compact urban apartments.

Biophilic design also plays a critical role in environmental graphic design (EGD) and experiential spaces. Consider how Meow Wolf’s immersive exhibits use biomorphic tunnels, textures, and lighting to evoke exploration and organic wonder. On a more functional level, hospitals and clinics have begun integrating biophilic cues—like plant-inspired wayfinding graphics and floor patterns modeled after tree canopies—to reduce patient stress. These visual and spatial experiences extend beyond aesthetics; they ground users in the environment and create a subconscious sense of ease and orientation.

As climate anxiety rises and the value of mental wellness in public and commercial design becomes clearer, the future of built environments will likely depend on these principles. Designers are no longer asking if nature should be included, but how deeply it can be woven into the identity of a space. Biophilic and biomorphic design together, invite us to step into a world that doesn’t separate us from nature, but welcomes us back into its embrace—with every curve, leaf, and ray of light.

The Psychology of Place: EGD’s Impact on Emotions

Meta Title: How EGD Influences Emotions and User Experience
Meta Description: Discover how environmental graphic design shapes emotional responses and strengthens place-based connections through visual storytelling and spatial design.

Environmental graphic design is more than decoration—it’s about shaping how people feel in a space. From calming hospital graphics to exciting branded environments in retail, every choice we make as designers has emotional impact. Color, texture, lighting, typography, and storytelling all influence the experience and perception of place.

We draw on psychology to inform our work, using biophilic design principles, sensory cues, and even scent to create environments that feel good to be in. For example, studies have shown that cool colors in healthcare can lower anxiety levels, while warm palettes in commercial spaces can boost energy and engagement. EGD allows us to tap into these responses deliberately.

Biophilic design is an architectural and interior design approach that aims to connect people more closely with nature in the built environment. It incorporates elements of the natural world, such as light, air, plants, and natural materials, to create spaces that promote well-being, reduce stress, and enhance cognitive function and creativity. 

Key aspects of biophilic design:

Direct nature:
This involves incorporating real, sensory experiences of nature, like natural light, ventilation, plants, water features, and views of the outdoors. 

Indirect nature:
This involves using natural materials, colors, textures, and patterns that evoke a sense of nature, even without direct physical presence. 

Human spatial response:
This refers to creating spaces that mimic natural environments, providing a sense of prospect (being able to see what’s coming), refuge (a safe and enclosed space), and mystery. 

Benefits of biophilic design:

Improved health and well-being:
Biophilic design can reduce stress, improve mood, increase creativity, and promote healing. 

Increased productivity:
Studies have shown that exposure to nature can enhance cognitive function and focus, leading to greater productivity in workplaces. 

Enhanced connection to nature:
Biophilic design fosters a sense of connection to the natural world, which is important for both physical and mental well-being, according to some researchers. 

Environmental benefits:
Biophilic design can also contribute to sustainability by promoting the use of natural materials, reducing energy consumption, and increasing biodiversity. 

Examples of biophilic design elements:
Plants and greenery:
Adding indoor plants, green walls, or even small gardens to interior spaces. 

Natural light and ventilation:
Maximizing daylight and fresh air through windows, skylights, and operable windows. 

Natural materials:
Using wood, stone, bamboo, and other natural materials in construction and furnishings. 

Water features:
Incorporating fountains, water walls, or even small ponds to create a sense of tranquility and calm. 

Nature-inspired patterns and shapes:
Using fractal patterns, curves, and other natural forms in design elements. 

Views of nature:
Ensuring that spaces offer views of natural landscapes or incorporate natural elements into the design.

By aligning emotion with brand and function, we create spaces that are not only memorable but meaningful. As SEGD members, we stay current with research and tools that help measure this impact—from user feedback loops to observational studies that validate the power of design in shaping emotional landscapes.

biophilic Space
Ann B Barshinger Cancer Institute, Location: Lancaster PA, Architect: Ballinger

Phase I of the Universal Symbols for Health Care (USHC) research, completed in 2006, confirmed that symbols improve wayfinding by making signage easier to understand than text-only signs. This led to the creation of 28 universal health care symbols for facility navigation.

Recognizing the need for a scalable, universally adopted symbol set, a university consortium was formed in 2008 to guide the development of additional symbols. Following comprehensive testing, 22 new symbols were added, expanding the USHC set to 50 symbols.

Download a PDF of the full set of Universal Symbols for Healthcare for use in your projects. File can be opened in Illustrator for vector art usage. https://cdn.segd.org/wp-content/uploads/2024/12/14_SEGD_Universal-Symbols-for-Healthcare.pdf