Steve Jobs perceives things differently. Vision is not the same as perception; perception separates the innovator from the imitator. The key to thinking differently is to perceive things differently, through the lenses of a trailblazer. When the brain is confronted by the same visual stimulus repeatedly the neural responses are reduced… In order for our […]
Category Archives: Branding
27
Jun
Jun
Introduction Affordable housing has a branding problem. When we think about affordable housing, we tend to think of projects that are built with the cheapest materials and least investment in design, aesthetics and amenities. Affordable housing is often viewed as an afterthought—a place for people who don’t deserve better or can’t afford better than what […]
Branding, Environmental Graphic Design, Retail Design
Target stores that are breaking the mold on retail
17
Nov
Nov
Target has been named the 2021 VMSD/Peter Glen Retailer of the Year, it’s design-oriented culture is helping to curate innovative retailer locations that break the mold on big box store design. Here are some of Target’s recent openings and remodels that are thinking outside of the big box and into reusing cool existing spaces. A […]
27
Sep
Sep
Enjoyed getting out this evening to an event put on by Little Architecture in Newport Beach, CA. They have a great workspace which you can see here in the photos below. Their main conference room is Garage Themed “Because many great companies start in garages.” Their’s features a cool “peg board” wall and orange barn door […]