International Symbol Signs: A Universal Communication Tool Symbol signs are a system of 50 pictograms designed to communicate information to passengers and pedestrians in airports, transportation hubs, and other large international venues. They were developed by the American Institute of Graphic Arts (AIGA) in collaboration with the U.S. Department of Transportation (DOT) in the 1970s. […]
Oct
Steve Jobs perceives things differently. Vision is not the same as perception; perception separates the innovator from the imitator. The key to thinking differently is to perceive things differently, through the lenses of a trailblazer. When the brain is confronted by the same visual stimulus repeatedly the neural responses are reduced… In order for our […]
Introduction You might be thinking, “My business doesn’t need a website. I have a Facebook page.” While that may be true, it’s also missing the point. A website is way more than just an online brochure—it’s an important part of your overall marketing strategy that shouldn’t be overlooked. A good website design can boost your […]
Jun
Introduction Affordable housing has a branding problem. When we think about affordable housing, we tend to think of projects that are built with the cheapest materials and least investment in design, aesthetics and amenities. Affordable housing is often viewed as an afterthought—a place for people who don’t deserve better or can’t afford better than what […]
Branding, Environmental Graphic Design, Retail Design
Target stores that are breaking the mold on retail
Nov
Target has been named the 2021 VMSD/Peter Glen Retailer of the Year, it’s design-oriented culture is helping to curate innovative retailer locations that break the mold on big box store design. Here are some of Target’s recent openings and remodels that are thinking outside of the big box and into reusing cool existing spaces. A […]
Republished from RSM Design Architectural graphics have very deep roots. But when exactly was it that we started using words, symbols, and patterns to create an environment? The short answer: from the start. Graphics have always been an inherent part of architecture, making the language of patterns, words, signage, and narratives as much of a […]
Uncategorized, Web Site Design
Hi Octane Design has been selected for the 2021 Best of Oceanside Award in the Website Designer
Mar
Press Release FOR IMMEDIATE RELEASE Hi Octane Design Receives 2021 Best of Oceanside Award Oceanside Award Program Honors the Achievement OCEANSIDE March 11, 2021 — Hi Octane Design has been selected for the 2021 Best of Oceanside Award in the Website Designer category by the Oceanside Award Program. Each year, the Oceanside Award Program identifies […]
Sep
Enjoyed getting out this evening to an event put on by Little Architecture in Newport Beach, CA. They have a great workspace which you can see here in the photos below. Their main conference room is Garage Themed “Because many great companies start in garages.” Their’s features a cool “peg board” wall and orange barn door […]
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