Introduction
You might be thinking, “My business doesn’t need a website. I have a Facebook page.” While that may be true, it’s also missing the point. A website is way more than just an online brochure—it’s an important part of your overall marketing strategy that shouldn’t be overlooked. A good website design can boost your search engine rankings and increase brand awareness, while also making it easier for people to find information on your products or services. The best website designs are built with responsive design, which means they look great on any device (phone, tablet, desktop) and make sure visitors can easily navigate around your site by organizing information into logical sections rather than just dumping everything into one big list (like this article). In short: if you’re not taking full advantage of this powerful tool for reaching potential customers then you’re missing out!
In today’s over-saturated digital world, is your website design doing more harm than good for your business?
These days, a website isn’t just a brochure; it’s the place where your business can connect with your customers.
Your visitors want to find their way around your site easily and quickly so they can get what they came for and move on with their lives. They don’t want to spend time fumbling through pages that look like they were made by someone who has no idea what they’re doing and no interest in making things better.
The best thing you can do for yourself is hire someone who understands what makes websites work well (and doesn’t just think that text boxes are an appropriate replacement for buttons).
Do you have a unique look that separates you from the competition?
Do you have a unique look that separates you from the competition?
Your website is your digital storefront and it needs to be memorable. In fact, most people will only read up to the first paragraph of your product descriptions on Amazon or other eCommerce sites, so having a sleek and professional design can help boost sales. The best way to achieve this is by using an eye-catching design that makes people want to stick around for more than just a glance. Here are some ways you can stand out from the crowd:
- Unique color scheme and logo – Your brand’s colors should be consistent across all platforms, including social media profiles, business cards and websites (including mobile). This helps build recognition for your brand in consumers’ minds.
Are you using the latest technology and marketing tools?
Keeping up with the latest technology is important. The tools that you use to create and maintain your website are constantly changing, so you need to make sure that your business website is using the latest technology.
Along with keeping up with new tools, it’s also important to stay on top of search engine algorithms. You may be using all of the best marketing strategies out there, but if Google or Bing thinks that your site isn’t relevant for certain keywords or phrases (or even worse — if they think that your site might be harmful), they can penalize it by placing it lower in their ranking system than websites who have not been penalized at all!
Do your visitors find it easy to navigate your site and find the information they seek?
Navigating a website is the first step in providing value to visitors. If a user can’t find the information they’re looking for, they will leave your site and never come back.
To make sure that your navigation provides value and is easy for users to use:
- Be intuitive. Your navigation should be easily found and understood by anyone who uses it, whether they are familiar with your website or not. Make sure that the labels on each link make sense (no pun intended).
- Keep it consistent across pages if possible so people know where things are when they come back later; otherwise, create an internal link structure so users know how to get around without needing instructions every time they visit a page on your site that doesn’t have an obvious navigation bar at top or bottom of page (such as blogs).
- Make sure links are fast and responsive when clicked so there aren’t any delays between rolling over them or clicking them and having content appear where you want it too–especially important if this happens frequently throughout different parts of site because users might start getting frustrated having waited several seconds between each action taken while trying out different parts?!”
Your website is much more than an online brochure. It’s a powerful tool that needs to work as hard as you do.
Your website is much more than an online brochure. It’s a powerful tool that needs to work as hard as you do.
Your website is the first thing people will see when they search for your business online—it’s the first impression they’ll get of your business and what it has to offer. A well-designed website can set you apart from competitors by making it easy for visitors to find what they’re looking for quickly and easily, making them more likely to make a purchase from you instead of somewhere else.
Your website should also be designed with SEO in mind (search engine optimization). This means having relevant keywords in text on the page, including an image alt tag (a relevant image description) and meta description tags on each page so Google knows what each page is about when it crawls through its index every day looking at new sites submitted by web developers around the world!
Conclusion
We hope this article has helped to dispel some of the myths surrounding website design and its importance
