Branding – Hi Octane Design | Signs & Architectural Signage Experiential Design https://hioctanedesign.com Holistic Design in Florida & California Tue, 03 Oct 2023 23:17:53 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.2 https://hioctanedesign.com/wp-content/uploads/2015/10/apple-touch-icon.png Branding – Hi Octane Design | Signs & Architectural Signage Experiential Design https://hioctanedesign.com 32 32 Favorite Quotes https://hioctanedesign.com/2023/10/03/favorite-quotes/ https://hioctanedesign.com/2023/10/03/favorite-quotes/#respond Tue, 03 Oct 2023 23:16:24 +0000 https://hioctanedesign.com/?p=5374 Steve Jobs perceives things differently. Vision is not the same as perception; perception separates the innovator from the imitator.

The key to thinking differently is to perceive things differently, through the lenses of a trailblazer.

When the brain is confronted by the same visual stimulus repeatedly the neural responses are reduced…

In order for our imaginations to operate at peak levels those neurons have to fire at maximum output. Bombard the brain with new experiences.

Leonardo had 3 principal traits in common: insatiable curiosity, a desire to challenge the status quo, and the knowledge, that creative inspiration comes from seeking out new experiences.

Creativity is connecting things

Don’t let the noise of others’ opinions drown out your inner voice.”

The signature of artists is not in what they do but in how intense their motivation is to manifest the extraordinary.

Because art is the act of navigating without a map.. S Godin

The key to thinking differently is to perceive things differently, through the lenses of a trailblazer.

Jobs perceives things differently. Vision is not the same as perception; perception separates the innovator from the imitator.

The key to thinking differently is to perceive things differently, through the lenses of a trailblazer.

When brain is confronted by the same visual stimulus repeatedly the neural responses are reduced…

In order for our imaginations to operate at peak levels those neurons have to fire at maximum output. Bombard the brain with new experiences.

Leonardo had 3 principal traits in common: insatiable curiosity, a desire to challenge the status quo, and the knowledge, that creative inspiration comes from seeking out new experiences.

Creativity is connecting things

Don’t let the noise of others’ opinions drown out your inner voice.”

The signature of artists is not in what they do but in how intense their motivation is to manifest the extraordinary.

Because art is the act of navigating without a map.. S Godin

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Why we need to Rebrand Affordable Housing https://hioctanedesign.com/2022/06/27/why-we-need-to-rebrand-affordable-housing/ https://hioctanedesign.com/2022/06/27/why-we-need-to-rebrand-affordable-housing/#respond Mon, 27 Jun 2022 20:28:49 +0000 https://hioctanedesign.com/?p=5191 Introduction

Affordable housing has a branding problem. When we think about affordable housing, we tend to think of projects that are built with the cheapest materials and least investment in design, aesthetics and amenities. Affordable housing is often viewed as an afterthought—a place for people who don’t deserve better or can’t afford better than what they get. But this isn’t the truth at all! Affordable housing can be beautiful and fun (and healthy!) just like market rate homes. In fact, many cities have been slowly realizing this important shift: by rebranding affordable housing, they are changing how they think about building communities for everyone instead of just those with money to spend.”

How we think about affordable housing is holding us back.

  • Affordability is not charity.
  • Affordable housing is a good investment.
  • Affordable housing is good for the economy, environment, and community.
  • Affordable housing supports people who need it most in their communities.

Rebranding Affordable Housing

Affordable housing has a bad name. The word itself is a misnomer, since the reality is that affordable housing costs money to maintain and build. Affordable housing aims to provide low-income families with decent living conditions at an affordable price. However, many believe that only those who are below the poverty line should be able to afford it; thus it is often called “low income” or “subsidized” housing in order to avoid using the pejorative term “poor.”

The reality is that all Americans should have access to decent living conditions at an affordable price: renters who earn too much money for public assistance but not enough to buy a home; young adults who can’t afford their own place yet; families with children whose parents aren’t making enough money yet; etc. Even though they may not need government assistance themselves (or even know they qualify), these people deserve help because they are part of our community and contribute positively towards our society’s growth.

Reclaiming the Community of Need

The community of need is a concept as old as affordable housing itself. The idea is that there are communities of people who have needs that are not being met by the market, and therefore they require some form of intervention to meet those needs.

To reclaim the community of need, we must first understand what it means and what it stands for. In essence, the community of need describes those who are underserved by our society’s current market forces: people with low incomes or without any income at all; families with children; seniors and disabled individuals; veterans; immigrants—all groups that require some level of public assistance in order to achieve an adequate standard of living. In some cases (such as families) this assistance takes place within a family unit; in others (such as disabled individuals), it takes place outside the family unit but still relies heavily on other people within society helping out through charity or government programs like Medicaid/Medicare or Social Security disability benefits

Designing Communities With our Residents In Mind

In the last 50 years, affordable housing has been thought of as a problem to be solved. We need to change that mindset by looking at affordable housing as a solution. Affordable housing is not just a set-aside or a program; it’s an opportunity to create communities that are attractive and appealing to residents, functional and easy to use on a daily basis, safe and secure for families, healthy for residents—both physically and environmentally—and most importantly, affordable. It also allows us to build beautiful places where people want to live!

Affordable housing deserves as much confidence and attention as market rate. It can also be beautiful, fun and healthy.

Affordable housing is a community issue. It’s not just about building homes; it’s also about creating healthy, vibrant communities where people can thrive. YIMBYism (stands for “Yes In My Backyard”) isn’t just about building as many units as possible; it’s about creating communities that are better for everyone.

Affordable housing is not just a housing issue. Affordable housing is also an economic development tool and an environmental sustainability measure—a way to cut down on greenhouse gas emissions and reduce traffic congestion by allowing people to live close to their jobs or school districts, rather than being forced out of the area by rising costs of living and transportation needs. Affordable housing provides opportunities for low-income residents in high-opportunity areas who might otherwise be excluded from these neighborhoods due to cost barriers like down payments or credit requirements while encouraging mixed-income developments that support diverse social networks and enriching local businesses.”

Conclusion

Affordable housing is a vital part of our communities. It’s time we start treating it that way by creating more spaces where people can meet their basic needs without sacrificing quality of life or access to the things they love. Rebranding affordable housing will help us do this by giving people better access to high quality homes and neighborhoods at lower costs than those available today on the market rate side of things. The future of affordable housing depends on how well we rebrand it, so let’s get started!

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Target stores that are breaking the mold on retail https://hioctanedesign.com/2021/11/17/target-stores-that-are-breaking-the-mold-on-retail/ https://hioctanedesign.com/2021/11/17/target-stores-that-are-breaking-the-mold-on-retail/#respond Wed, 17 Nov 2021 23:13:53 +0000 https://hioctanedesign.com/?p=5063

Target has been named the 2021 VMSD/Peter Glen Retailer of the Year, it’s design-oriented culture is helping to curate innovative retailer locations that break the mold on big box store design.

Here are some of Target’s recent openings and remodels that are thinking outside of the big box and into reusing cool existing spaces.

A small-format store in Portland won Store of the Year honors in the 48th annual Shop! Awards, which recognize the best in retail design, including originality in the use of space and materials and the quality of concept execution. Renovating a former 1950s-era bowling alley building, designers paid homage to the store’s location with a nostalgic design, signage and environmental graphics.

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Experience https://hioctanedesign.com/2020/08/18/experience/ https://hioctanedesign.com/2020/08/18/experience/#respond Tue, 18 Aug 2020 17:41:03 +0000 https://hioctanedesign.com/?p=4231 ]]> https://hioctanedesign.com/2020/08/18/experience/feed/ 0 Creative Spaces | Branding & Culture https://hioctanedesign.com/2018/09/27/creative-spaces/ https://hioctanedesign.com/2018/09/27/creative-spaces/#respond Fri, 28 Sep 2018 04:50:29 +0000 http://hioctanedesign.com/?p=3170 Enjoyed getting out this evening to an event put on by Little Architecture in Newport Beach, CA.  They have a great workspace which you can see here in the photos below.  Their main conference room is Garage Themed “Because many great companies start in garages.” Their’s features a cool “peg board” wall and orange barn door sliding garage doors.  They also have a fabulous canned ham trailer which is a smaller meeting room. Their team gave a nice talk on Branding | Culture | Storytelling – Touching on Ideation Differentiation & Connection.  They also showed some projects they have worked on like Shinola, Credo and Adventist Health.  Adventist Health was a bit serendipitous for me because I had been designing logos for a 7th Day Adventist School the day prior.  I also love the quote they ended the presentation on by their founder Bill Little ” People remember what they never expected.” That is so true I remembered all the elements I wasn’t expecting there. IMG_7974 IMG_7975 IMG_7976 IMG_7977 IMG_7978 IMG_7984

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