Enjoyed getting out this evening to an event put on by Little Architecture in Newport Beach, CA. They have a great workspace which you can see here in the photos below. Their main conference room is Garage Themed “Because many great companies start in garages.” Their’s features a cool “peg board” wall and orange barn door sliding garage doors. They also have a fabulous canned ham trailer which is a smaller meeting room. Their team gave a nice talk on Branding | Culture | Storytelling – Touching on Ideation Differentiation & Connection. They also showed some projects they have worked on like Shinola, Credo and Adventist Health. Adventist Health was a bit serendipitous for me because I had been designing logos for a 7th Day Adventist School the day prior. I also love the quote they ended the presentation on by their founder Bill Little ” People remember what they never expected.” That is so true I remembered all the elements I wasn’t expecting there.